Designing High-Impact, Highly-Readable Print & Electronic Publications

Workshop Description:

The cornerstones of any school communications program are the print and electronic communications vehicles a district prepares. But does anyone really read your newsletter, understand your annual report, care about your brochures, look at your videos or access your web page? Drawing on over three decades in the publishing and communications industry, Tom DeLapp walks attendees through all the steps they need to follow to create highly readable, high-impact publications. Topics covered include –

  • Matching your message with your medium
  • Developing a statement of purpose for your publication and a plan for each piece
  • Integrating your communication tools and stepping on your work for collateral use
  • Writing and editing tips
  • How readers read; using the 3-30-3 Rule to design reader-friendly, memorable print pieces
  • Basic of good photography, graphics, and artwork
  • Presenting eye-pleasing data and statistics
  • Evaluating your investment
  • Printing, mailing and production tips of the trade
  • Web pages that work
  • Alternative technologies; voice, e-mail and fax networks

This is a great start of the year workshop for principals, school secretaries and newsletter editors because we walk them through an evaluation of their own publications! They will carry away dozens of practical suggestions they can implement immediately.